What We Can Build

Software Built Around Your Requirements.

Web Application Development

Custom web application development for customer portals, internal tools, dashboards, configurators, SaaS applications and data-driven business systems.

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API & Systems Integration

Connect applications, platforms and databases with custom API integrations, webhooks, middleware and reliable data synchronization.

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Embedded Software Development

Embedded software development for connected products, device communication, IoT integration, backend connectivity and hardware-software environments.

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Software Modernization & Support

Modernize, extend and support existing software with feature development, integrations, refactoring, performance improvements and ongoing engineering.

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Our Approach

Start With the Requirement, Not the Technology.

We begin with the business problem, users, current systems and constraints. Then we determine the architecture, technologies and development approach that make sense for the solution.

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OUR EXPERIENCE

30 Years of Development Perspective

Software technologies change constantly. The fundamentals of good engineering do not. Primo Coding's development experience dates to 1996, and our 20+ person team combines software engineering with HubSpot, integration, design, QA and AI capabilities.

  • Enterprise Software — Business systems, SaaS products, internal tools and specialized platforms.
  • Web Applications — Portals, dashboards, configurators and browser-based tools for customers and teams.
  • Integrations — API connections, data synchronization, middleware and system connectivity.
  • Modernization — Legacy system updates, refactoring, performance improvements and ongoing support.
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Our Process

Our Development Process

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1

Discovery

Understand users, goals, requirements, constraints and existing systems.

2

Architecture

Define the application structure, data model, integrations and technical approach.

3

UX & Interface

Design how users will interact with the application.

4

Development

Build the front end, back end and integrations.

5

QA & Testing

Validate functionality, edge cases and user workflows.

6

Deployment & Iteration

Launch, monitor and improve the application based on real use.

Systems Integration

Connect Your Applications and Data

We connect applications, platforms and databases so data and processes move reliably. Whether it is a CRM, ERP, payment system or custom API, we build integrations that keep your systems synchronized and your teams working from one source of truth.

REST APIs
Slack Workspace
Salesforce
Notion Docs
GitHub API
PostgreSQL
Zapier Automation
Stripe Billing
FAQ

Frequently Asked Questions

Off-the-shelf software is designed to serve many organizations with a common set of features. Custom software is designed around a specific organization, product, workflow or set of requirements.

Technology selection should follow the requirements. We consider the users, functionality, integrations, data, scalability, maintainability, security requirements and existing technology before choosing an architecture and stack.

Yes. An MVP can be a useful way to validate the core workflow or product concept before investing in a larger build.

Yes. Custom software often evolves after launch, and Primo Coding can support maintenance, new features, integrations and modernization over time.

GET STARTED

Need Custom Software?

Tell us about your project. We will help determine the right approach.

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