Why Primo Coding?

Your success is our goal.
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Who we are...

Primo Coding is a growth agency that works with small to medium-sized businesses to help drive their sustainable growth. With an experienced team in sales, marketing, and development that averages 12-15 years of experience, we have an expert for many of your needs. Having serviced over 600 different clients, we understand that every client is different and their needs are unique. Primo Coding is based in Honolulu, HI, but we serve clients across the country and globe.


What we believe in...

When you work with Primo Coding, you are working with experts. We understand that no one has the resources to redo projects. This is why we focus on making sure projects are done right the first time. We also believe in being affordable, prompt and efficient. Most importantly, we want you to think of us as your go-to resource for all of your HubSpot needs. Whether we are working alongside your marketing team, your sales team, your design team, or even your CEO, we want you to feel like we are a part of your A-Team.


We are certified experts...

Primo Coding is a team of HubSpot experts that specializes in HubSpot development and inbound sales & marketing solutions. We are proud to be a platinum-tiered HubSpot solutions partner.  We also have a number of HubSpot Academy certifications to prove our expertise. You can view all our HubSpot certificates at our Partner Profile page.

Our Team


Dawn Mathis

CEO | Co-Founder

Dawn Mathis, CEO and Co-Founder of Primo Coding, has 25 years of IT experience and 7 years of HubSpot experience.  She has worked directly with hundreds of HubSpot clients and agencies.  Dawn's experiences from freelancing, have thoroughly prepared her to be a CEO. Dawn is looking forward to many more years of helping her clients use HubSpot to grow and be the best!


Jeff Mathis

COO | Co-Founder

Jeff Mathis, COO and Co-Founder of Primo Coding, has 20 years of business ownership, management and consulting experience. He is tasked with overseeing the day-to-day administrative and operational functions of the business. He has been an integral part in the growth and success of Primo Coding since its inception in 2014.



Brittanie McQueen

Director of Project Management

Brittanie holds a Bachelor's degree from IU with over 5 years of web design and development experience. She joined Primo Coding on the development team in 2015. Through her experience and knowledge of HubSpot she has moved up to Director of Project Management. She loves working with Primo Coding and excited about our growth as HubSpot partners.


Sam Marks

Director of Sales and Growth Strategies

Sam has been in sales and marketing for 8 years now. He has experience in both B2B and B2C industries. He started at Primo Coding at the beginning of 2020, coinciding with Primo Coding becoming a HubSpot solutions partner. He is excited to help with Primo Coding's and our clients' continued growth. 


Lee Harmon

Director of Creative Design

Lee began his career in print production back in 1978 and transitioned into electronic layout and design with the advent of the technology. He has been working as a digital problem solver in the Indianapolis area for over 40 years. Joining the Primo Coding team in 2017.

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