Technical Expertise. Business Perspective.
Primo Coding helps businesses solve technology problems through HubSpot, custom development, integrations and practical AI. We start by understanding what the business needs, then bring the technical team required to build the solution.
Our Story
Primo Coding LLC was officially founded on March 28, 2019, but the technical experience behind the company started much earlier. Dawn Mathis began programming in 1996 and started developing solutions on HubSpot in May 2013. Primo Coding grew from that combination of business understanding and hands-on technical problem solving into a 20+ person team supporting organizations across HubSpot, software development, integrations, design, QA and AI.
The Faces Behind Primo Coding
Dawn Mathis
CEO & Co-Founder
Dawn Mathis
Dawn Mathis, CEO and Co-Founder of Primo Coding, has 30 years of IT experience and 12 years of HubSpot experience. She has worked directly with hundreds of HubSpot clients and agencies. Dawn's experiences from freelancing, have thoroughly prepared her to be a CEO. Dawn is looking forward to many more years of helping her clients use HubSpot to grow and be the best!
Jeff Mathis
COO & Co-Founder
Jeff Mathis
Jeff Mathis, COO and Co-Founder of Primo Coding, has 20 years of business ownership, management and consulting experience. He is tasked with overseeing the day-to-day administrative and operational functions of the business. He has been an integral part in the growth and success of Primo Coding since its inception in 2014.
Sam Marks
Director of Growth & Customer Success
Sam Marks
Sam brings more than a decade of sales and marketing experience across both B2B and B2C industries. He joined Primo Coding in early 2020, just as the company became a HubSpot Solutions Partner. Since then, he has helped drive growth for Primo Coding and its clients by pairing growth-focused strategy with practical, results-driven execution
Haley Mathis
Strategic Ops & Systems Architect
Haley Mathis
As the Director of Automation & RevOps at Primo Coding, Haley designs HubSpot architectures and automations.
With a background in sales, logistics, and development, Haley blends creativity and precision to help businesses scale sustainably.
She has crossed the Moloka‘i Channel in an outrigger canoe, and that same endurance and intuition shape her approach to systems and strategy.
When she's not mapping workflows, she's tending her garden or crocheting, because harmony between systems and nature is where true growth happens.
Brittanie McQueen
Web Design & Project Management
Brittanie McQueen
Brittanie holds a Bachelor's degree from IU with over 5 years of web design and development experience. She joined Primo Coding on the development team in 2015. Through her experience and knowledge of HubSpot she has moved up to Director of Project Management. She loves working with Primo Coding and excited about our growth as HubSpot partners.
THE TEAM BEHIND THE TEAM
Primo Coding clients are supported by a broader team of developers, HubSpot specialists, designers, QA professionals and technical resources. That depth allows us to support focused requests as well as projects that require multiple disciplines working together.